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Hiking the Eastern Sierras - A First Timer's Experience
Get Outside
Travel
John AmesAug 9, 20210 comments

Hiking the Eastern Sierras - A First Timer's Experience

A summary of a hiking and fly fishing trip to Inyo National Forest and the Golden Trout Wilderness
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Supporting Local Climbers - Rocktoberfest and Muir Valley in the Red River Gorge Kentucky
Community
Environment
Get Outside
Places to Preserve
Sustainability
Travel
John AmesNov 7, 20200 comments

Supporting Local Climbers - Rocktoberfest and Muir Valley in the Red River Gorge Kentucky

Part of JOOB's mission is in giving back to support and help protect pristine environments.  We do this in a number of ways, like our work with 1% For the...
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ROOT SUP for JOOB
Community
Get Outside
Health
Lauren LoriaSep 17, 20200 comments

ROOT SUP for JOOB

Many of us enjoy time on our yoga mats, taking a moment to breathe while moving our bodies. Some also love spending time on lakes and rivers, inhaling the fresh...
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Lofoten Norway - Travel Tips from a JOOB Collaborator
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Partners
Travel
John AmesJun 18, 20200 comments

Lofoten Norway - Travel Tips from a JOOB Collaborator

Francisco Cao Zen has been a big fan of JOOB - and we are a big fan of Francisco's innovative videos and photography.   One recent trip was to Lofoten -...
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Skiing Japan - APPI Kogen and Gala Yuzawa resorts - Insights
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Skiing
Travel
John AmesMar 26, 20200 comments

Skiing Japan - APPI Kogen and Gala Yuzawa resorts - Insights

Note - With coronavirus halting most travel, we realize that most folks won't be able to travel for a while, but may have time to catch up on researching destinations...
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Beanie Love - The Story of JOOB's Brooklyn Made, Climate Neutral, Beanie
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Product
Production
John AmesFeb 14, 20200 comments

Beanie Love - The Story of JOOB's Brooklyn Made, Climate Neutral, Beanie

Vancouver, BC Photo Shoot with JOOB Beanie in Black and White/Sky Blue Day Pack When we first started designing our initial assortment and began looking at sustainable materials, Merino wool...
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